When reading over our options for project one, I decided to go with Coca-Cola. I have always liked the way the brand uses social media. The companies campaigns are always creative and different. I am really looking forward to researching a Coca-Cola campaign.
The campaign that I will be researching is the "Open Happiness" campaign. The company decided to travel to 206 different countries where coke was sold in 365 days. This is such a great way to use social media, because you can document the entire experience.
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