Integration

When talking about integration in class, we talked about General Mills. In this case the company used different types of media in reach its audience. They started running a series of commercials, that featured its Pilsbury products. General Mills also used social media, by sharing recipes on blogs and Facebook. Another case we talked about was the WWE. The brand integrated using all types of social media, such as Twitter and Facebook. I thought that it was a smart idea to continue the story on social media outlets, so the brand so stay in the fans minds. WWE only airs once a week, so to keep the story going all week keeps the fans engaged.
I found an article talks about how A&G uses integration in its new campaign. The company is starting a new recruitment and awareness campaign, and trying to target people from the ages 17-24. The company has decided to use Twitter to reach those people, and created a new hash-tag for this campaign. A&G will also be using broadcast, print, digital, and out of home elements in this campaign. This seems like a good way to reach the target market the company is aiming for. It is smart to also use other types of media, to reach those who are not on Twitter.