Objectives

In Thursdays class we talked about objectives, and how they are key in figuring out how you want to use social media. There are five different objectives that we talked about they are, listening, talking, energizing, supporting, and embracing. All of these objectives are about how the customer will help the company, and how the company will help it's customers. We discussed five different cases, each one talking about one of the five objectives. The case that stood out to me was the Ernst & Young case. Their objective was talking, and the company used this to it's advantage. The company hires many employees that are right out of college. On their Facebook page when someone had a question about a job, they would respond back to each person. This was a good way to reach out to new hopeful employees, and also many people who probably wouldn't think of working there.
The article that I found, talks about how to acquire new customers using social media. It lists five different ways, and they are about talking to potential customers, and making people excited about the product. Making people excited, reminds me of energizing the customer. When you make people excited about a company, they will want to seek it out. The article talks about making social media personal, so people can connect to the company. It also important to take pictures and post them, to show potential customers what to look forward to.